Spotlight on Arts Audiences Edmonton #4

Join Stone-Olafson, the Rozsa Foundation, and invited panelists to discuss the results of the 4^th wave of research on arts audiences in Alberta. 

As Alberta continues to recover from a pandemic five years ago that changed public life and reshaped the economy, market conditions continue to be volatile and unpredictable. This work was developed exclusively for the arts sector to help arts organizations understand the market and their audiences. It builds upon research that began in 2020 but is designed to provide specific, relevant, and reliable facts to support the leaders in the arts sector as they build relevance and grow attendance.

Key topic areas for Wave 4:

• Explore general interest in the arts/​current levels of arts participation
• Capture updated understanding of consumer mindset
• Assess how well consumers expectations are being met in the arts
• Explore methods to inspire potential audiences (mid-funnel marketing) 

Please register only if you plan on attending in person.

If you can’t attend but would like to be sent the report, please sign up for the Rozsa Foundation newsletter at rozsafoun​da​tion​.com, or check rozsafoun​da​tion​.com/​s​p​o​t​l​i​g​h​t​o​n​a​r​t​s​a​u​d​i​ences after the event.